THAT METAL SHOW ON THE RUN
Eddie Trunk on The Fate & Fortune of His Beloved Cable Show
There is little debate among fans of That Metal Show. It is great. It is fun. It is geeky and loose and relatable and the hosts, Eddie Trunk, Don Jamieson and Jim Florentine are like buddies hanging at the bar arguing about the best thrash metal band or what guitar solo is the better or what live version of a song outdoes the studio version; important, life-affirming stuff. The interviews with the rock stars are intimate and disarming and have the air of same; hanging out talking hard rock and metal with the passion it deserves.
This is why when a few months back, June to be exact, it was silenced, there was a hue and cry across the land. Its channel, VH1 Classic, owned by MTV Networks, did not renew its option, due in part to upheaval in upper management and the usual boardroom financial quarrels. The ratings were good. In fact, it far exceeded anything the network aired. It’s frugal, low-tech production, the only original content produced by the network, never wavered. Yet, after 14 seasons, That Metal Show is no more and fans want to know why and what’s next?
The show’s brainchild and founder, Eddie Trunk comes clean in this exclusive interview with the Aquarian, and since Eddie was kind enough to read, rave about, my new book, Shout It Out Loud – The Story of KISS’s Destroyer and the Making of an American Icon and interview me for his Sirius XM coast-to-coast radio show this past October, I have drawn the assignment to get the scoop.
What happened? What’s happening?
Here are the highlights of our discussion on the matter and the latest from the That Metal Show front lines.
james campion: First off, how did this all go down?
Eddie Trunk: For fourteen seasons, every time we’d finish one the network has about ninety days to let us know if they plan to pick up the option to do another season. The ninety days lapsed in April and they said that there were some changes going on at the network, at many levels; executives that were big champions of the show and were responsible for getting them on the air were either dismissed or quit.
We were told that the show initially was going to be moved to another network with the same company. There were a lot of things we were originally told and then each time another phone call came it was basically, “We’re not going to do that. We’re not going to do that.” And then they basically just released us completely from our deals. It’s just restructuring. It’s nothing personal.
jc: Do you, Don, and Jim have your own production company? How did you work all that with VH1 Classic and how are you guys moving forward?
ET: VH1 produced and owns every episode of That Metal Show including the name.
However, what happened is our producer, Jeff Baumgardner, who produced every episode and worked for VH1, as part of his exit out of the network he was able to make a deal to get the name of the show. So he now actually controls the name of the show and it’s under his world now. So we have the ability, because Jeff is in our corner, very much wanting to continue to do the show, we have the ability to continue doing the show exactly how it was and use the name and all the same features. It’s just that when that’s done the network that decides to pick it up would have to make a deal with VH1 for it. But there is a deal in place, so it’s very easy to do. So we can continue the show. We can continue it under the name That Metal Show. It’s just some paper work that needs to be done for that to happen, but VH1 has given us their blessings to continue to look for a new home for the show and to allow it to still be called That Metal Show.
jc: So where are we now with all this?
ET: Well, my agent, Adam Leibner is representing me and also helping to place the show. He was a huge fan of the show for many years long before he represented me and he is in the process now of talking to various parties to see what the options are. And at this point we don’t know. It’s a very slow moving process and I understand that’s frustrating for the fans. Frustrating for us as well. I would love to bounce right back and be right back on, but it’s not that simple. And the TV landscape is extremely convoluted right now, because you have all the over the air networks but then you also have the emergence of Netflix and Amazon and all these streaming services, apps, and all these different things in the media world today. So every single avenue is being explored and weighed and discussed to see what’s out there and what makes the most sense.
jc: Is there something you would prefer that would allow you to do the things you didn’t have the budget to do or you would even attempt to do to expand the show, to have bands play or have more production value or whatever?
ET: Absolutely. How realistic it is, I don’t know, but I always have lofty goals and I always am looking to make everything I’m doing bigger and better and have more opportunities at every level no matter what I do. I would certainly love to record more episodes a year than we have. I’d love to include band performances. And I would certainly love to broaden it out. People may find this pretty hard to believe, but I never ever, ever, wanted the name “metal” in the name of the show. And that’s not because of the fact that, I mean, God my whole reputation is in that genre, so it’s nothing to do with that. It’s just that I wanted it to be a little broader based. I thought it would be important to lure in other sort of acts that might be alienated by that name and still keep it a rock show.
So we would like to take some chances and do some different things. We’d like to make it bigger and better. It’s just a question of finding a dance partner that’s up for that and wants to do it. And listen, the flipside of that could very well be where we have to go a little leaner and meaner. We have to even strip some things away maybe depending on what the opportunity presented to us is. So, again, we are listening to everything and everybody and taking it all in. It’s being digested and I’ve got a guy that I trust to process all this and go through it and see what’s going to make the most sense. We just simply don’t know right now. Truly anything can happen. We just have to let the process play out.
jc: What’s your preference for how this plays out?
ET: My dream would be to be on HBO. The reason why I say that is because I would also love to be uncensored. I think that dealing with the people that we talk to, the stories and stuff that we could get that we wouldn’t have to censor would be incredible. Or obviously my dream would be to be on a network, but that’s a pretty lofty thing. But again I don’t rule out anything. Nobody does. It’s just a question of where is there traction? Where is there interest? It’s funny, James, because, and I get this from a fan’s standpoint because they’ve lived with this show for so long and they love it and it’s ingrained in them, and I greatly appreciate that; but the huge amount of fans that I hear from, they all say the same thing, “Well, just take it here.” “Just take it there.” “Just put it on there.” Like I can do that! (Laughs)
There’s going to be a very sizable audience that when we do announce a new home is going to immediately come there. And we hope that that’s a powerful enough thing to get some interest from a network, but I gotta be honest with you, man, I’ve always been a guy that I never get too high and I never get too low. So nothing would surprise me that could happen here. And, of course, I hope for all the best stuff, but I’m prepared for anything and I’m hoping it all works out. If it doesn’t, I’ll do something else. I’ll do something new. I developed this. I’ll develop something new hopefully.
jc: So you guys are keeping all options open.
ET: Sure. There’s a ton of those networks that are merging. And somebody just told me the other day there’s a channel called Esquire, which I didn’t even know I had that’s on my cable system. And there’s a bunch of these channels that people honestly don’t even know about that are out there. And it’s kind of like, “Ok wow. That could actually work. That could be a fit. What’s involved in making that happen?” And again there’s so many of them. A lot of people have said, “Access TV!” Well, sure. That would be a logical place, but they have to want to do the show. And listen, doing That Metal Show is not cheap. It’s cheap by big network standards, but the way we were doing it, it’s an investment. They have to feel that it works for them. We’re going to explore everything. Also, the other thing I run into is people yell out networks that they get on their cable systems. For everybody that’s yelling at me, “Access TV!” there is just everybody else, the next person that says, “Well I don’t get that channel, so don’t go there.” (Laughs)
jc: So, what can fans do that read this? Also, I’m sure a lot of the guys, the acts and some of the rock stars you’ve gotten to know that have been on the show probably want to be in your corner and write emails and make phone calls and back you. What do fans do en masse to get That Metal Show back on the air?
ET: Well, there really isn’t one at the moment. There is a couple of fan ones that have been set up. I know, Tim Louie at the Aquarian had one going for a while. I don’t know how many signatures at last count, which is all wonderful and really very flattering and really very nice. And it is certainly, certainly appreciated, but I’d be lying, and I just don’t want to waste anybody’s time to tell them that there is something we can do like that now. There isn’t really anything like that to do just yet that is really going to mean something in the big picture here. There may very well come a time that we do need that and I’ll be the first to let everybody know when, where, and how to help. But as it stands right now we really are still just in this exploring phase and I’ve seen a lot people email networks and I know that Netflix in particularly, Access TV, because those are two that come up all the time, have been tagged on tweets and what have you. That’s all great! And it’s appreciated. I don’t know how much it means to the networks. I don’t know what it means. I don’t know if it gets to anybody there. But it certainly can’t hurt, as long as it’s done in a respectful way.
jc: I’ve come to learn since my KISS book came out, that these bands have a strong cult following, as does your show. Metal Heads do not fool around.
ET: Well, thanks, man. And you know we appreciate that and we’ve heard that from a lot of people, and again, I can’t stress enough; our one-hundred percent goal is to absolutely get it back on. And there is nobody anywhere that’s deviating right now from the plan of saying “Ok. What’s out there? How can we do this? What’s the best home? Where can we bring it?” It’s just going to take a little time. I know that everybody expected and wanted a quick answer and a quick bounce back, but we don’t have that just yet. It’s a process and it has all got to play out. And again I hope that it truly does. In the meantime, I would tell everybody that for fun, I mean, the show is still on VH1 Classic. They repeat episodes constantly throughout the week.
jc: You guys still do road shows and appearances, right?
ET: Yeah. It’s very important for people to know what we do on the road is certainly not a taping of the TV show. But for years now we have been going out together, the three of us, and we go out to clubs and we tell stories, behind the scenes stories, and Don and Jim do standup, and I do some Q & A, and we do some live “Stump the Trunk.” And we just have fun with the audience in a bar setting. People come out, obviously they have some drinks, we give away prizes, and we have a good time. There are no cameras. Sometimes there are no guests. It’s just really us.
Another thing, people have said, “Hey just go do the show on the road.” That’s a little more involved then you would think. Again, it comes down to money. You’re talking crews and sets and hiring guests and musicians. That’s a big operation that again we don’t have that sort of funding available.
So we do kind of a lean and mean road show. We get out there, we have fun, we thank the people that have supported the show and it’s something that we’ll keep doing with or without the show on a new network. The three of us are all still great friends. We have a good time out there together. We’ll see where it goes. But I can’t stress enough my thanks to everybody for their support through this whole thing. And also, of course, that we hear ya’ and it isn’t as easy as saying, “Go here.”
jc: It’s an exciting time. Something will come of it. I just have a good feeling about it.
ET: You never know. And again; I don’t get too high, I don’t get too low. I just kind of let the process play out and nothing usually ever surprises me. So we’ll hope for the best and who knows, maybe somewhere in the not too distant future we’ll be doing an interview talking about a bigger, better new home.